Publishing Business produces independent and contract magazines supporting residential, visiting and business communities in London. They own titles including Mayfair Times, Belgravia and Sloane Square. The business owners wanted to look at selling the business in the medium term but it was considered too small and paper-based. A review of opportunities, suppliers, staff and customers revealed there was value to other publishers. One of the partners believed in the opportunity so much he brought the other half of the business and implemented recommended changes.